The Kindness Collective is a nationwide charity that connects children and families with the things they need (from everyday essentials to moments of joy).
Kindness Collective supports over 100,000 people experiencing hardship each year through six nationwide programmes.
We believe that by spreading kindness one person at a time, we can create a kinder New Zealand, reduce inequity, strengthen communities, and help build a future where everyone has the chance to thrive.
Our vision is to build a culture of kindness, free from poverty, where every family can thrive.
Through our nationwide programmes, we provide essentials, moments of joy, care and connection to thousands of Kiwi families living in hardship every year. Here is just some of our impact!
People supported each year across all programmes

People fed each year through our Everyday Essentials programme and social supermarket

Pairs of pyjamas delivered through The PJ Project
Kids provided with Christmas since 2014
Vegetable gardens, community spaces and play areas built within our Build Projects programme
Kids in our Kindness Cup education programme across 110 schools
Volunteer hours each year donated by our
kind community across New Zealand
Our programmes are active in 98 cities and
towns across 16 regions in New Zealand
We partner with 287 Community Partners
across the country