The PJ Project has one simple aim, to help keep kids warm in winter!
Over 156,600 kids are living in severe poverty in New Zealand, with over 200,000 more living with food insecurity. This means 1 in 3 children go without the basics, including food, shelter and warmth, with officials warning this number will only climb.

Being cold can have a detrimental effect on health, school attendance and overall wellbeing, so The PJ Project is one way we can collectively make a difference for kids in need.

The PJ Project is back for 2026 and kicks off with a few exciting additions on 1st May.

In 2025 we provided 28,173 pairs of warm, winter pyjamas to kids in need across NZ. Stay tuned for more info and let's see what we can do together this year! 

how you can get involved

DONATE AND DELIVER WARMTH!

Donate $10 and we'll deliver a pair of new, warm, winter pyjamas on your behalf to a child in need, supported by one of our 300 PJ Project partner organisations. The PJ Project is the only nationwide pyjama programme that delivers warmth everywhere! 

Donate $50 and we'll deliver PJs, a blanket and a hot water bottle too.

DROP PJS TO THE WAREHOUSE

We were thrilled to partner with The Warehouse Group again in 2026 to deliver even more warmth to families across New Zealand. 

Collection bins will be opening at The Warehouse stores in early May. Stay tuned for more info.

COLLECT PJS WITH YOUR TEAM

Get your work, team, school, sports club or community group together to collect pyjamas for kids in need, anytime between 1st May and 31st July.

Register your collection and grab everything you need from the promotional toolkit to get started.

Please note, the register button isn't to recieve PJs. If you'd like your organisation to be on the waitlist to recieve pyjamas for your tamariki,
please email pjproject@kindness.org.nz

"Nana has care of her grandchildren and was blown away by the fact the pjs were brand new, how soft they were and how excited her mokopuna were to receive them. She shared with me that they rushed to get into the shower so that they could put their new pjs on. They were also able to sleep in their own beds rather than bed share because they were warm enough with the extra layer the pjs provided. Your generosity is having an immediate impact on our whānau".

Social Worker, Pillars

"They are going to tamariki who are currently living in emergency accommodation in dreary motels; two brothers who recently lost all their belongings in a familial theft; children who have disabilities; tamariki who have never owned new clothes plus many more who are living in absolute poverty where their caregiver has to juggle their paltry benefit day-to-day".

Birth Right, Wellington
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