what we do

We support tamariki, whānau and communities in need to thrive.

Through our nationwide programmes, we provide essentials, moments of joy, care and connection to thousands of Kiwi families living in hardship every year.


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Everyday Essentials

We receive daily referrals from over 162 Community Partners to support whānau in need. Our Everyday Essentials programme provides equitable solutions and access to resources for whānau to care, feed and clothe their children, keep their homes warm and be supported in times of hardship.

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Christmas Kindness

Every year we provide thousands of children and families living in hardship with joy at Christmas through the Christmas Joy Store, Christmas events and nationwide toy and food deliveries.

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Winter Warmth

We help whānau keep warm and well over winter. Alongside our partners and community, we provide over 15,000 children and their families with access to winter warmth through our annual PJ Project and Everyday Essentials programme.

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Build Projects

We work with Mitre 10 to build meaningful spaces and facilitate makeovers that truly make a difference. We build spaces that benefit children and support and strengthen the communities around them.

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Moments of Joy

We provide moments of joy to children who are affected by poverty, hardship, disability and illness with toys, arts and crafts, books, sports gear, events and experiences.

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Kindness Cup

The Kindness Cup recognises, fosters and rewards kindness in children at schools around Aotearoa. The Kindness Cup is generously supported by LEGO with prizes for each child.

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Wear Kindness

Once a year we partner with a kind brand, creators and artists to produce a range of clothing so you can wear kindness on the outside, too! Wearing Kindness is just another way we support families in need as all profits go towards our work in the community.

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