what we do

We support tamariki, whānau and communities in need to thrive.

Through our nationwide programmes, we provide essentials, moments of joy, care and connection to thousands of Kiwi families living in hardship every year.

Everyday Essentials

We receive daily referrals from over 158 Community Partners from across Aotearoa for whānau in need. With our community's help, we provide bespoke solutions so that families can get what they need in times of hardship.

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Christmas Kindness

Every year we provide thousands of children and families living in hardship with joy at Christmas through the Christmas Joy Store, Christmas events and toy and food deliveries.

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The PJ Project

The PJ Project’s sole mission is to keep kids from all over the country, warm in winter. We work with our community to provide winter pyjamas to over 10,000 kids every year.

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Build Projects

We work with Mitre 10 to build meaningful spaces and facilitate makeovers that truly make a difference. We build spaces that benefit children and support and strengthen the communities around them.

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Moments of Joy

We provide moments of joy to children who are affected by poverty, hardship, disability and illness with toys, arts and crafts, books, sports gear, events and experiences.

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Wraparound Support

We provide wraparound support for children within a community of schools, and in a Women's Refuge community, so that children can focus on learning and thrive.

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Kindness Cup

The Kindness Cup recognises, fosters and rewards kindness in children at schools around Aotearoa. The Kindness Cup is generously supported by LEGO with prizes for each child.

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Wear Kindness

Once a year we partner with a kind brand, creators and artists to produce a range of clothing so you can wear kindness on the outside, too! Wearing Kindness is just another way we support families in need as all profits go towards our work in the community.

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