what we do

We support tamariki, whānau and communities in need to thrive.

Through our nationwide programmes, we provide essentials, moments of joy, care and connection to thousands of Kiwi families living in hardship every year.

The PJ Project

The PJ Project has one simple aim, to help keep kids warm in winter. Over 143,700 kids are living in poverty. This means 1 in 8 children go without the basics, including food, shelter and warmth.
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Manaaki Ora - Winter Wellness

Manaaki Ora - Winter Wellness, works with Nau Mai Rā, Tend Health, Bargain Box by My Food Bag and The Warehouse to wrap support around whānau in need during winter. Families on the programme receive energy support, healthcare, food and winter warmth essentials, completely free of charge.
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Everyday Essentials

We receive daily referrals from over 162 Community Partners to support whānau in need. Our Everyday Essentials programme provides equitable solutions and access to resources for whānau to care, feed and clothe their children, keep their homes warm and be supported in times of hardship.

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Christmas Kindness

Every year we provide thousands of children and families living in hardship with joy at Christmas through the Christmas Joy Store, Christmas events and nationwide toy and food deliveries.

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Kindness Cup

The Kindness Cup recognises, fosters and rewards kindness in children at schools around Aotearoa. The Kindness Cup is generously supported by LEGO with prizes for each child.

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Build Projects

We work with Mitre 10 to build meaningful spaces and facilitate makeovers that truly make a difference. We build spaces that benefit children and support and strengthen the communities around them.

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Moments of Joy

We provide moments of joy to children who are affected by poverty, hardship, disability and illness with toys, arts and crafts, books, sports gear, events and experiences.

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Wear Kindness

Once a year we partner with a kind brand, creators and artists to produce a range of clothing so you can wear kindness on the outside, too! Wearing Kindness is just another way we support families in need as all profits go towards our work in the community.

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