what we do

We support tamariki, whānau and communities in need to thrive.

Through our nationwide programmes, we provide essentials, moments of joy, care and connection to thousands of Kiwi families living in hardship every year. Here's how we do it.

Everyday Essentials

We receive daily referrals from over 145 Community Partners around New Zealand for whānau in need. With our community's help, we provide bespoke support solutions so that families can get what they need in times of hardship.

More info ->
Christmas Kindness

Every year we provide thousands of children and families living in hardship with joy at Christmas.

More info ->
The PJ Project

The PJ Project’s sole mission is to keep kids from all over the country, warm in winter. We work with our community to provide winter pyjamas to over 10,000 kids every year.

More info ->
Build Projects

We work with Mitre 10 to build meaningful spaces and facilitate makeovers that truly make a difference. We build spaces that benefit children and support and strengthen the communities around them.

More info ->
Moments of Joy

We provide moments of joy to children who are affected by poverty, hardship, disability and illness with toys, arts and crafts, books, sports gear and events and experiences.

More info ->
Wraparound Support

We provide wraparound support for schools so that children can focus on learning and thrive.

More info ->
Kindness Cup

The Kindness Cup recognises, fosters and rewards kindness in children at schools around Aotearoa. The Kindness Cup is generously supported by LEGO with prizes for each child.

More info ->
Wear Kindness

Once a year we partner with a kind brand, creators and artists to produce a range of clothing so you can wear kindness on the outside, too! Wearing Kindness is just another way we support families in need as all profits go towards our work in the community.

More info ->
View Previous projects ->