what we do

We support tamariki, whānau and communities in need to thrive.

Our vision is to build a culture of kindness, free from poverty, where every family can thrive. Through our nationwide programmes, we provide essentials, moments of joy, care and connection to thousands of Kiwi families living in hardship every year.

Everyday Essentials

Our Everyday Essentials programme provides equitable solutions and access to the basics for families in need to care, feed and clothe their children, keep their homes warm and be supported in times of hardship.
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The PJ Project

The PJ Project has one simple aim, to help keep kids warm in winter. Over the last six years, we’ve provided over 78,270 children in need with warm, winter pyjamas from all across New Zealand.
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Manaaki Ora - Winter Wellness

Manaaki Ora - Winter Wellness, offerrs wrap support to whānau in need during winter. Families referred by Starship Children's Hospital receive energy support, healthcare, food and winter essentials, completely free of charge during the coldest months of the year.
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Christmas Joy Store

Every year, we provide children and families in need with a joyful and memorable Christmas through The Christmas Joy Store and nationwide toy, food deliveries and Christmas events.

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Build Projects

We build meaningful spaces, like veggie gardens and play areas, in our communities for children and families to have access to food and play.
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Kindness Cup

The Kindness Cup recognises, fosters and rewards kindness in children through awards, workshops, education, events and support in schools.
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