what we do

We support tamariki, whānau and communities in need to thrive.

Through our nationwide programmes, we provide essentials, moments of joy, care and connection to thousands of Kiwi families living in hardship every year.

The PJ Project

The PJ Project has one simple aim, to help keep kids warm in winter. Over 170,000 kids are living in poverty. This means one in seven children go without the basics, including food, shelter and warmth.
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Manaaki Ora - Winter Wellness

Manaaki Ora - Winter Wellness, offerrs wrap support to whānau in need during winter. Families referred by Starship Children's Hospital receive energy support, healthcare, food and winter essentials, completely free of charge during the coldest months of the year.
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Everyday Essentials

Our Everyday Essentials programme provides equitable solutions and access to resources for whānau to care, feed and clothe their children, keep their homes warm and be supported in times of hardship. Every day we receive referrals from NZ Police, Oranga Tamariki, Hospitals and Social Services to support children and whānau in need.

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Christmas Kindness

Every year we provide over 20,000 children and 5,000 families living in hardship with joy at Christmas through the Christmas Joy Store, events and nationwide toy and food deliveries.

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Kindness Cup

The Kindness Cup recognises, fosters and rewards kindness in children at schools around Aotearoa through awards, workshops and events. The Kindness Cup is generously supported and made possible by The LEGO Foundation and The LEGO Group.

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Build Projects

We build meaningful spaces and places in our communities that support children and whānau to thrive.

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Moments of Joy

We provide moments of joy to children who are affected by poverty, hardship, disability and illness with toys, arts and crafts, books, sports gear, events and experiences.

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Wear Kindness

Once a year we partner with a kind brand, creators and artists to produce a range of clothing so you can wear kindness on the outside, too! Wearing Kindness is just another way we support families in need as all profits go towards our work in the community.

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