Supporting children, families and communities to thrive.

Founded in 2013, the Kindness Collective began as a behind-the-scenes community group with friends and family, on a mission to make Aotearoa a kinder place for all.

Every Kiwi deserves to have what they need to thrive, but should at the very least have the basics; food, clothing, shelter and safety.

The reality is, poverty, hardship, homelessness and family violence statistics continue to climb. One in five children experiences hardship, disabled children are two times more likely to live in poverty, one in five women experience family violence and at least 33% of us experience food insecurity. This isn't the Aotearoa we want to live in, so we fill the gaps in traditional support for those living in hardship.

We are community-led, which means our work is varied. One week we’re packing pyjamas, packing food boxes and the next, planting potatoes. Our unique approach means we go where the need is and help where it matters most.

Kindness is our currency, Aotearoa is our home

We provide wraparound support for those living in poverty or experiencing hardship, by harnessing the power of kindness in our communities, so that everyone thrives.

our purpose & Vision

Our purpose is to harness the power of kindness in our communities to support an equitable future for all people living in Aotearoa, New Zealand.

We are deeply committed to upholding and honouring Te Tiriti o Waitangi as the founding document of Aotearoa, and Tangata whenua as the kaitiaki of this country, land and sea.

Our vision is to create a culture of kindness so Aotearoa is the kindest place on the planet, where no one goes without.

our values

We are brave
We are brave enough to have tough conversations, be unique and do things a bit differently for a greater impact.
We are kind
We believe kindness is doing what's right. It's an action. It's urgent and it should reach to all people and the planet.
We are connected
It takes all of us and we are just one part of it. We believe in collaboration, community and not being the hero.
We are open
To acknowledging reality, admitting mistakes, listening and learning. We are transparent about our work and how we allocate our funds and your donations.
We promote dignity
We seek to promote dignity for all who use our services, because everyone deserves kindness.

who we work with


Social Services


Kaupapa Māori Organisations


community groups & Charities


schools & early learning centres


government agencies


nZ police regions and stations



our TEAM

Our board and team is made up of a group of experienced, dedicated and passionate individuals who always strive for more, to help make Aotearoa the kindest place on the planet.

Find out more about us ->

annual reports

Annual Report 2023
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Annual Report 2022
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Annual Report 2021
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