Helping whānau stay warm, and well over winter.

We're proud to be partnering with Nau Mai Rā, The Warehouse, Tend Health and Bargain Box by My Food Bag to launch a first of its kind programme to help whānau stay warm, and well over winter.

The PJ Project has already delivered warmth to over 10,000 children, so we're going one step further to launch Manaaki Ora - Winter Wellness, to wrap health and wellness around a group of families supported by Nau Mai Rā.

By having nutritious kai in the cupboard, access to healthcare and a warm whare, Manaaki Ora will help families thrive in the community and at home.


Energy Support

Nau Mai Rā sells power like every other power company, but the reason they do, is to get it to the people and places who need it most.

With their pay it forward consumer model, those who can afford to pay for power can join and give a portion of their bill back to the “Whānau Fund” which is used to support those in need.  

The families within Manaaki Ora, are part of the Whānau Fund, and receive subsidised energy payments throughout winter.


Tend is one of Aotearoa’s leading primary healthcare providers, changing the way people access care. Through the Tend app, they allow you to get the care you need, when you need it. 

For the duration of the programme, all members of the whānau household will have access to free online healthcare appointments with a GP via the Tend app, without long wait-times.  This means winter illnesses are stopped in their tracks, minimising time away from work and school.

Learn more about Tend ->

Healthy Kai

My Food Bag is on a mission to help New Zealanders eat better - by providing them with tasty, nutritious and affordable meal solutions through their range of meal kits. 

Each family will receive fresh, quality, nutritious and delicious veggies every week, from Bargain Box by My Food Bag, as well as pantry staples and Tegel chickens from our food service.  

They’ll also receive a copy of the Saver Flavour Cookbook by Nadia Lim and Bargain Box which contains 45+ recipes for less than $20 for 4 people, and a brand new Phillips Air Fryer.


Thanks to the support the Kindness Collective received from The Warehouse for the PJ Project, each family will receive pyjamas, blankets, hot water bottles, and cost-effective heaters. 

The PJ Project is on-going until 31st July, and you can still help keep kids and their families warm by donating on the link below.