The Christmas Joy Store is New Zealand’s first social toy store that provides the gift of kindness and the dignity of choice.
The Christmas Joy Store invites referred parents and caregivers to choose gifts and treats for their children they know they'll love, off the shelves, shopping for free.

For 10 years we've been providing Christmas to children in need, and so far have delivered toys and treats to over 42,675 children.


Host a Giving Tree

Get your workplace, school, club or team together and host a Giving Tree at Christmas to support families in need.

As well as the Christmas Joy Store, we also deliver Christmas throughout the country for families in all over the country. Presents collected in each region stay local for local families.

Download everything you need to share, including promotional and collection posters and toy wish-lists can be downloaded on the buttons below. 2024's collateral will be ready to download in late August.

Christmas Toy collections

Every year we work with our partners to host toy drop-off points around the country, so that more children can have a joyful Christmas.

Drop-off points are open in November and this year we'll be working with our national partner Mitre 10 again to provide toys for kids in need around the country.  

Community Nominations

We invite parents and caregivers supported by our community partners to attend the Christmas Joy Store to shop for their tamariki.

We also have a limited number of spaces available for those in the community that could do with a little bit of joy too.

If you know a family struggling to make ends meet you can nominate them to visit the Christmas Joy Store from 1st November 2024.

Nominations now closed