The Christmas Joy Store is New Zealand’s first social toy store that provides the gift of kindness and the dignity of choice.

The Christmas Joy Stores invite referred parents and caregivers to choose gifts and treats for their children they know they'll love, off the shelves, shopping for free.

For 10 years we've been providing Christmas to children in need, and so far have delivered toys and treats to over 26,450 children. This year, we need your help more than ever.

As the cost-of-living crisis worsens, and after the devastating effects of the recent weather events, many families are struggling more than ever before.

Thousands of children will wake up on Christmas morning without presents, or even food. This year, you can be the reason they unwrap a little bit of joy instead.

be a secret santa

There are 3,121 children currently on the waitlist to receive something from Santa on Christmas morning. Donate $20 to help Santa visit every child.

Feed a family

Donate $100 to feed a family this Christmas.

You can also do a food drive with your team to help provide 3,000 families with food boxes filled with pantry staples and festive treats.

Toys Delivered nationwide

As well as the Christmas Joy Stores, we also deliver toys across the country in 58 different regions, cities and towns to children supported by our 145 community partners!

Host a Giving Tree

Get your workplace, school, club or team together and host a Giving Tree this Christmas to support families in need.

As well as the Christmas Joy Store, we also deliver Christmas throughout the country for families in all over the country. Presents collected in each region stay local for local families.Download everything you need to share, including posters, on the toolkit below.

Final registrations must be in by Friday 8th December.

Joy store drop off points

Drop brand new toys in the Christmas Joy Store collection bins at your local Mitre 10 between 20th November - 10th December.

Presents collected outside of Auckland and Hawke's Bay Christmas Joy Stores stay local for local kids supported by our 145 community partners.

Drop off points ->

Community Nominations

We have a limited amount of community nominations available in Auckland and Hawke's Bay.

If you know a family struggling to make ends meet or who have been affected by the recent weather events, nominate them to attend the Christmas Joy Store below.

Unfortunately, due to volume of nominations, only successful nominations will be notified.

Nominate here ->
Thank you to our Christmas Partners who help to make the magic happen!