Help Santa visit every child this Christmas
Over 200,000 children are living in poverty and as the cost-of-living crisis worsens, many families are struggling more than ever before. Thousands of children will wake up on Christmas morning without presents, or even food. This year, you can be the reason they unwrap a little bit of joy instead.

The Christmas Joy Store is New Zealand’s first social toy store that provides the gift of kindness and the dignity of choice. The Joy Store invites referred parents and caregivers to choose gifts and treats for their children they know they'll love, off the shelves, shopping for free.

For 11 years we've been helping Santa visit families in need, and so far, have provided 42,675 children with the magic of Christmas.

HOW YOU CAN HELP

How it Works

Each year, The Christmas Joy Store provides over 10,000 children and their families with presents, treats and food to enjoy on Christmas Day.

We also host Christmas events and deliver toys to kids in need in 62 regions, cities and towns across New Zealand too! Check out how you can donate, and see where your donation goes on the button below.

Host a Giving Tree

Get your workplace, school, club or team together and host a Giving Tree at Christmas to support families in need.

As well as the Christmas Joy Store, we deliver Christmas to children in need all over the country, with presents collected in each region staying local for local kids.

Register, and download everything you need to get started, including promotional materials, collection posters and toy wish-lists via the links below.

Nationwide toy collections


OPEN FRIDAY 8TH NOVEMBER! 

Thanks to Mitre 10, we're able to collect and deliver toys across New Zealand through their toy collection bins! Toys donated at each store, remain in that community for local kids in need.

Mitre 10 Christmas collection bins open Friday 8th November and run till Saturday 14th December 2024.

Community Nominations

We invite parents and caregivers supported by our 162 Community Partners to attend the Christmas Joy Store each year.

We also have a very limited number of spaces available for those in the community too. If you know a family struggling to make ends meet you can nominate them to visit the Christmas Joy Store from 1st November 2024.  

Nominations now closed
Thank you to our Christmas Partners who help to make the magic happen!