Help Santa visit every child this Christmas

Over 160,000 children are living in poverty and as the cost-of-living crisis worsens, many families are struggling more than ever before. Thousands of children will wake up on Christmas morning without presents, or even food. This year, you can be the reason they unwrap a little bit of joy instead.

The Christmas Joy Store is New Zealand’s first social toy store that provides the gift of kindness and the dignity of choice. The Joy Store invites referred parents and caregivers to choose gifts and treats for their children they know they'll love, off the shelves, shopping for free.

For 11 years we've been helping Santa visit families in need, and so far, have provided 42,675 children with the magic of Christmas.

HOW YOU CAN HELP

HELP DELIVER JOY

Each year, The Christmas Joy Store provides over 10,000 children and their families with presents, treats and food to enjoy on Christmas Day.

We also host Christmas events and deliver toys and treats to over 8,000 children in need in 62 regions, cities and towns across New Zealand too. Check out how you can help below.

Nationwide toy collections


COLLECTIONS NOW OPEN! 

Drop new, unwrapped toys to any participating Mitre 10 collection bin before 12th December and we'll get them to local kids in need in each community that need them most.

Last year, thanks to Mitre 10, we delivered toys to 6,996 children across Aotearoa. Let's see what we can do together this year!

Fill the fridge

Help fill the fridge and provide food for Christmas for a family in need.

Thanks to the support from our partners and business community, for a $50 donation we can support a family with $320 worth of food.

Each food box will include pantry staples, food for Christmas Day including protein and produce, and treats for the whole family.

Host a Giving Tree

Get your workplace, school, club or team together and host a Giving Tree at Christmas to support families in need.

As well as the Christmas Joy Store, we deliver Christmas to children in need all over the country, with presents collected in each region staying local for local kids.

Register, and download everything you need to get started, including promotional materials, collection posters and toy wish-lists via the links below.

Community Nominations

We invite parents and caregivers supported by our Community Partners to attend the Christmas Joy Store each year. These families make up the majority of our shoppers.

We also have a very limited number of spaces available for those in the community too. If you know a family struggling to make ends meet you can nominate them to visit the Christmas Joy Store.

Please note we are experiencing a huge number of applications and only have a very limited capacity.

Nominate here ->
Thank you to our Christmas Partners who help to make the magic happen!