all media

PJ Project - AM Show

Ngā mihi nui to the incredible AM Show team for your support, and to the adorable tamariki from Nga Taonga Aroha Early Childhood Centre for sharing the joy with us.

Watch the clip ->
Manaaki Ora - Te Ao News

Thank you Te Ao Māori News for spending the first morning of Manaaki Ora - Winter Wellness with Nau Mai Rā and the team.

Read the story here ->
PJ Project - Sunday Star Times

Ngā mihi nui to Virginia Fallon from Stuff for chatting with Emma Jane, Centre Manager from Nga Taonga Aroha Early Childhood Centre and our CEO Sarah, about how a simple pair of PJs might help families in winter.

Read the story in Stuff ->
Joy Store - AM Show & Newshub

Thank you to AM and Newshub for stopping by the Joy Store for AM and in Newshub!

Read the Newshub article
Your Weekend - The Press

Our Founder, Sarah Page spoke to Felicity Monk for Your Weekend, which was also published in Stuff, The Press, Waikato Times and Dominion Post.

Read The Press article ->
Breakfast - Joy Store 2025

We caught up with Breakfast in late November 2025 to discuss the need of whānau visiting the Christmas Joy Store this year.

Watch the clip ->
PJ Project - AM Show

Kindness Collective Founder, Sarah, was visited at the PJ Project pop-up by William Waiirua and the AM show team to chat about all things pyjamas.

Watch the AM Show Segment
Herald - Joy Store x Stan Walker

The Herald and Weekend Herald featured a piece in print and online about Stan Walker's song and video, supporting the Christmas Joy Store.

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New Zealander of the Year - TVNZ

We were thrilled to be announced as the winners of Community of the Year for New Zealander of the Year of 2023.

One News ->
Joy Store - Newshub

As part of our Discovery media partnership, Newshub highlighted the Christmas Joy Store, who, what, where and how you can get involved.

Read the article here
The Post - 2023

The Kindness Collective: Why giving back helped this Kiwi mum

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Woman's Day 2024

How a selfless Auckland mum is spreading Christmas joy. The Kindness Collective Christmas Joy Store 2024.

Read the article ->
NZ Herald - 2025

Champions for change: The accidental advocates who turn personal pain into public gain.

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Woman - 2022

The Christmas Joy Store returns. Kindness Collective Founder and CEO Sarah Page says the Joy Store provides families with the gift of kindness and dignity of choice, which everyone deserves.

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Good as Gold - One News

“When we heard about The Kindness Collective, we knew we needed to surprise the amazing founder Sarah with an ASB Good As Gold reward. Sarah won the ASB Gold as Gold award in June 2019 when the Kindness Collective was still a behind the scenes community group. It was after this award, Sarah decided to register as a charity.

Watch One News story
Wear Kindness - Viva

Thank you to Dan Ahwa and Viva Magazine in the New Zealand Herald for the wonderful story in print and online about our Wear Kindness campaign.

Read the article online
Saben - 2023

MUM'S THE WORD | Meet Sarah Page of the Kindness Collective and hear her story about how the Kindness Collective was started.

Read the article ->
Christmas - Te Ao - Māori TV

”Kindness Collective has got behind seven early childhood centres, Nga Taonga Aroha Early Childhood Centre, to give over 200 Christmas presents and food packs for vulnerable whānau in South Auckland, to support them over the Christmas period”.

Watch Māori TV story