Little Teeth, Big Impact

Over the last year we've been working with Red Seal and a class of year three students at Waikōwhai Primary School to create a kids toothpaste. Not only did the kids design the flavour after a serious morning of tasting and trying different flavour creations, they drew and designed the box too! 

Introducing Kind Kids ‘Sweet Sour Lightning’ Toothpaste!

The toothpaste has been created to make everyday brushing simple and fun - proudly made in New Zealand, with $2 from every tube donated to Kindness Collective to help us continue our mahi across Aoteaora.

Crafted with kids, for kids

Who better to create kids toothpaste than kids themselves! We worked with a class of year three students at Waikōwhai Primary School in an interactive learning and creation experience.

Guided by our experienced Research and Development team, the children explored flavours, colours, and design ideas – shaping a toothpaste they could only dream of brushing with.

The electrifying result? Sweet Sour Lightning – a colourful, zingy toothpaste with kiwi fruit, strawberry and vanilla flavours, designed to give kids a reason to love brushing.

Red Seal

Proudly made in New Zealand, Kind Kids Toothpaste is developed and manufactured by Red Seal - bringing our oral care expertise to life while supporting Kiwi communities from start to finish.

Available at selected New World, PAK’nSAVE, and Chemist Warehouse stores until sold out! Availability may vary by location.

Kind Kids toothpaste features:

• A fluoride toothpaste suitable for everyday use
• A kid‑friendly sweet‑sour flavour
• A smooth, easy‑to‑use texture
• Designed to encourage regular brushing routines
• Helps protect teeth from cavities and decay

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Ngā mihi to Red Seal, Waikōwhai Primary School and Anika Moa for helping us make and launch Kind Kids! 

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