Supporting Everyday Wellbeing with Red Seal

At the Kindness Collective, we're proud to partner with Red Seal, a Kiwi brand committed to helping New Zealanders unlock their full potential and live healthier, happier lives. Strong in their belief that there's incredible inside every New Zealander, Red Seal is a natural fit for our mission to spread kindness and create an equitable future for all.

Red Seal has been a long-time supporter of our Everyday Essentials programme, supplying thousands of tubes of toothpaste to ensure that families have access to the basics of oral care. Beyond this, Red Seal has provided thousands of packs of their much-loved teas to our Christmas Joy Store and Everyday Essentials programmes. Their generosity also extends through the backing of their wider team at Endeavour Consumer Health, who regularly support and volunteer with The PJ Project and Christmas Joy Store.

And in early 2026, we're excited to be launching a special new project with Red Seal to bring even more care and smiles, to children and families whilst raising the profile of the Kindness Collective and support for the work we do.

We're honoured to stand alongside Red Seal as they continue to support Kiwi families, helping us bring dignity, wellbeing, and moments of joy to thousands of households every year.