At the Kindness Collective, we’re proud to partner with Red Seal, a Kiwi brand committed to helping New Zealanders unlock their full potential and live healthier, happier lives. With their belief that there’s “incredible inside every New Zealander,” Red Seal is a natural fit for our mission to spread kindness and create an equitable future for all.
Red Seal has been a long-time supporter of our Everyday Essentials programme, supplying thousands of tubes of toothpaste to ensure that families have access to the basics of oral care. They’ve also generously supported our community with Red Seal Kids Melties, fun, sugar free vitamins designed especially for tamariki, helping families make health and nutrition both easy and joyful. Beyond this, Red Seal has provided thousands of packs of their much loved teas to our Christmas Joy Store and Everyday Essentials programmes. Their generosity also extends through the backing of their wider team at Endeavour Consumer Health, who have supported us across programmes at Christmas and winter with donations such as air fryers, practical items that make a real difference for whānau.
And in early 2026, we’re excited to be launching a special new project with Red Seal that will bring even more moments of care, joy, and connection to children and families.
We’re honoured to stand alongside Red Seal as they continue to support Kiwi families, helping us bring dignity, wellbeing, and moments of joy to thousands of households every year.
