Kindness Collective

The PJ Project

Watch us on The AM Show ->Read the story in Stuff ->Project Toolkit 2023 Impact ->

One in five children go without day-to-day basics including warm clothes. The PJ Project's simple aim is to help keep out the cold.

The PJ Project has one simple aim, to help keep kids warm in winter!‍

The PJ Project runs from May to July each year, and sees our business community, clubs, groups, churches and the wider community come together to collect winter pyjamas for children in need.

Our 2023 campaign provided over 14,500 pairs of pyjamas to children from 124 services and schools across the country, in over 50 different regions, cities and towns.

We can't wait for 2024's campaign where we'll be working with one of our Foundation Partners to bring even more winter warmth to Kiwi homes.

"Nana has care of her grandchildren and was blown away by the fact the pjs were brand new, how soft they were and how excited her mokopuna were to receive them. She shared with me that they rushed to get into the shower so that they could put their new pjs on. They were also able to sleep in their own beds rather than bed share because they were warm enough with the extra layer the pjs provided. Your generosity is having an immediate impact on our whānau".

Social Worker, Pillars

"They are going to tamariki who are currently living in emergency accommodation in dreary motels; two brothers who recently lost all their belongings in a familial theft; children who have disabilities; tamariki who have never owned new clothes plus many more who are living in absolute poverty where their caregiver has to juggle their paltry benefit day-to-day".

Birth Right, Wellington

The PJ Project

One in five children go without day-to-day basics including warm clothes. The PJ Project's simple aim is to help keep out the cold.

Keep updated with all things kindness, news and events