Together, they created eight limited-edition tees, crafted from 100% combed cotton using environmentally friendly, water-based ink.
Designed by Twenty Seven Names, Waiapu Road, Hine, Vince Ropitini, Otis Frizzel, Ema Frost, plus we’re bringing back Juliette Hogan and Kiri Nathan from previous campaigns.
Tees are available on pre-order now until 2nd November, with every one sold helping bring joy to families at Christmas who would otherwise go without.
What is manaakitanga to twenty-seven names? "It’s karma.
What goes around comes around. Treat others the way you want to be treated. Don’t send mean emails. Stay optimistic. Do the best with the time you have”.
Wellington label twenty-seven names makes beautiful fashion for women. Started by two best friends 20 years ago, the brand champions sustainability and ethical production.
Opening her first store in Ponsonby, Auckland in 2007, Juliette has quietly driven the brand to where it sits today as one of New Zealand’s most successful boutique designers with stores and multiple stockists throughout the country.
Juliettes hares her inspiration behind the design "I asked Daisie, my 5 year old, to write out some words and just love the way she has written ‘Kind’. I love the way the word, when written in a child’s script, is what kindness isa about – it’s about being kind. You read it and you think of the optimism that a child has, the innocence, the hopefulness and the understanding that being kind is one of the most important things to be.
Waiapu Road is a New Zealand fashion and apparel brand that creates culturally inspired women's clothing and accessories celebrating Māori heritage.
"Aro ki te pā” reminds me of the kind of love that exists within our people and our spaces. My pā taught me kindness and manaakitanga from a young age. It taught me what it means to open your arms and your home to others, to make sure everyone is safe, seen, and cared for. It’s unity. It’s aroha. It’s mana motuhaketanga.
When I think of my pā, I think of whānau. Of people gathering together, sharing kai, my uncles dropping off kai moana, checking in on each other, kids laughing outside, kapu tī and biscuits always ready, supporting one another through hard times, and never letting anyone carry things alone.
I think of the feeling of belonging and knowing you have people around you no matter what. Aro ki te pā is love for the people, love for the land, and love for the feeling of home"
HINE is a New Zealand clothing brand that redefines activewear, champions diversity, and empowers women of all shapes and sizes. HINE is more than just a clothing brand, It is a movement that was built to inspire change!
“At HINE, manaakitanga is about creating a world where women feel seen, valued, and empowered.We believe kindness is more than an act; it is how we choose to show up for one another, through respect, encouragement, and genuine care.
Our design honours the women who came before us, those walking beside us, and the generations still to come. Mothers, daughters, sisters, aunties, friends, mentors, the generation keepers, protectors, and teachers of tomorrow. When women are uplifted, they create ripples that extend far beyond themselves. They nurture stronger whānau, inspire resilient communities, and shape a brighter future for the next generation.For us, manakitanga is found in those everyday moments of lifting each other up, leading with compassion, and ensuring no woman walks alone”.
In 2024, we collaborated with five leading artists and designers from around Aotearoa to create five limited-edition tees. Each design was a unique expression of kindness, crafted by Juliette Hogan, FLOX, Ruby Jones, LucidLuca, and Kiri Nathan (whose design was so popular, we had to bring it back for a second year!).
In 2024, we collaborated with five leading artists and designers from around Aotearoa to create five limited-edition tees. Each design was a unique expression of kindness, crafted by Juliette Hogan, FLOX, Ruby Jones, LucidLuca, and Kiri Nathan (whose design was so popular, we had to bring it back for a second year!).
In 2024, we collaborated with five leading artists and designers from around Aotearoa to create five limited-edition tees. Each design was a unique expression of kindness, crafted by Juliette Hogan, FLOX, Ruby Jones, LucidLuca, and Kiri Nathan (whose design was so popular, we had to bring it back for a second year!).
In 2024, we collaborated with five leading artists and designers from around Aotearoa to create five limited-edition tees. Each design was a unique expression of kindness, crafted by Juliette Hogan, FLOX, Ruby Jones, LucidLuca, and Kiri Nathan (whose design was so popular, we had to bring it back for a second year!).
